// I'm Claire

Creating brands that move business.

I work with B2B companies that do complicated, technical or specialist work and help them explain it in a way people can actually follow.

Usually because they've reached the point where the business has evolved, the messaging hasn't, and everyone's slightly tired of sounding like every other company in the sector. That's normally where I come in.

Start a conversation or read how I work ↓
01 / What it's like working with me

First, I'll ask a lot of questions.

Some sensible. Some oddly specific. Some that seem completely unrelated until three weeks later when they suddenly matter.

I'll want to understand:

  • how the business actually works
  • what customers really buy you for
  • where people get confused
  • what the sales team keeps repeating
  • and what everyone's quietly avoiding saying out loud.
Then we start pulling threads

Most of the time, it's all connected.

Sometimes the problem is positioning.

Sometimes it's messaging.

Sometimes the company has simply grown faster than the brand around it.

I work across strategy, messaging, identity and marketing support, but not in a "full service agency" kind of way. More like: one person helping you make the business make sense from the outside.

02 / The process

The structure is usually pretty similar, even if the shape of the project changes.

  1. 01 Understand the business properly. A lot of conversations. Questions. Listening. Looking at how the business talks about itself today, how customers describe it, and where things stop translating clearly.
  2. 02 Find the position. Working out what the business should really be known for, where it genuinely stands apart, and what's currently getting lost in the noise.
  3. 03 Shape the language. Building the messaging, narrative and tone of voice around that position. Clear enough to follow, but still grounded in the real expertise behind the business.
  4. 04 Build the system. Turning the thinking into something practical the business can actually use. Website structure, presentations, sales materials, templates, campaigns and brand tools.
  5. 05 Keep it moving. For some clients, that's the end of the project. For others, it becomes an ongoing relationship supporting launches, campaigns, content and the day-to-day marketing direction.

Where possible, I also like speaking to customers somewhere in the process. That's usually where the most useful truths show up.

03 / Who I tend to work with

Mostly founders, MDs and marketing leads.

Usually in manufacturing, engineering, ingredients, energy, B2B SaaS and regulated sectors.

Often businesses that are technically brilliant but explain themselves badly. Or businesses that have outgrown the version of themselves their marketing still presents.

A lot of the work is helping companies sound like the level they already operate at.

04 / Let's talk

If this feels familiar, send me a message.

A few lines is enough.

What the business does. What feels stuck. What's changing. What's frustrating you. That's usually enough to start a useful conversation.

Claire.